Alongside has been awarded the Real Sustainable Fashion certificate by Ethical Time, which guarantees that we are a 100% sustainable and ethical clothing brand. This certificate differentiates us from other fashion brands that use sustainability as a marketing tool without really being sustainable.
What does the Real Sustainable Fashion verification consist of?
The Real Sustainable Fashion Verification granted by Ethical Time is for those brands that ethics and sustainability are integrated in their DNA and their mission revolves around these values. Brands like Alongside that have been born with the intention and will to generate a real change.
To grant this certificate, the brands undergo a rigorous holistic study, not only of the materials and origin in which the garments are made; all the good practices of the company and transparency are taken into account, from the procurement of raw materials to their sale. As in the case of Alongside, we use compostable shipping envelopes, thus rejecting any kind of single-use plastics to reduce our footprint on the planet.
In order for a brand such as ours to obtain the Real Sustainable Fashion verification, it must comply with the following aspects:
- Use organic materials for the production of clothing.
- Ensure decent work and good working conditions at all stages of the production chain.
- Create a positive impact on the environment, workers and animals.
What are the benefits of Real Sustainable Fashion verification?
GREEN WASHING, a strategy employed by some companies to make their products appear green and sustainable when they are not, has become very fashionable in recent years.
The Real Sustainable Fashion certificate conveys confidence and helps consumers to identify brands that truly offer sustainable clothing and make a positive impact. At the same time, it lends credibility to these brands, helping to differentiate them from brands that appear to be environmentally unfriendly.